Over 90% of marketers say their company views content as a business asset, according to the Content Marketing Institute. So, is your content working to grow your bottom line? In this interactive workshop, explore how to blend strategy and storytelling to create content that helps drive revenue. Not exactly sure what content marketing is? You don’t need any prior knowledge for this workshop. You simply need a business to market and the desire to grow your company by creating meaningful connections with your audience.
You will learn:
• The marketing foundation you need to establish before you begin creating content: a strong brand voice and messaging.
• How to communicate your expertise and the value of your products and services using 5 different types of content to generate leads and sales.
• How to strategically create content for various types of buyers to maximize the impact of your marketing efforts.
*Please note that the webinar link will be emailed to attendees and updated on the online event page on Eventbrite account one day before the session begins. Please check your inbox/junk mail and ensure that you haven’t blocked emails from Eventbrite in order to receive these notifications and other session follow-up material.