Lyndsie has been an instrumental part of turning mere ideas into viable and sustainable businesses for over 1000 women entrepreneurs since 2019. Not only has Lyndsie shared her passion and expertise of social media and tirelessly promoted community and collaboration with like minded women, she has gone to the next level with publishing six books and growing a thriving community. The YYC Fempreneurs Community grows with every online marketing school and in person event Lyndsie offers. Over 100 women have found the confidence and energy they need to succeed from working with Lyndsie as their business coach. 

Lyndsie and her border collie are nature lovers and are often beside a creek in the middle of nowhere, swimming, hiking and camping. She can also be found watching her grown son playing football, or enjoying some Mexican sunshine and food with him.

Topic:
2024 Social Media Sweet Spots

Course Objective:
* Why social media is the best FREE way to attract your target market
* How to combine in person networking with social media for maximum marketing success
*BONUS video confidence tips and advanced strategies for those who are comfortable with social media and want to level up, including how to turn your past social content into a book

Takeaways:
* An actionable list of unique social media sweet spots
* A customized weekly social media marketing checklist

Attendees leave with actionable steps and clarity, no matter how long they’ve been in
business or using social media.

** Door Prize: 2 winners receive a copy of my new book, YYC Fempreneurs logo’d sunlgasses and toque and a Marketing Power Hour – $275 value per prize. All attendees will be entered in to win!

The Chambers of Commerce Group Insurance Plan has been protecting Canadian firms for over 40 years. More than 30,000 small to midsize businesses choose the Chambers Plan to protect their employees with comprehensive group benefits, including Health and Dental insurance, making it Canada’s #1 employee benefits plan for small business.

The Chambers Plan is the simple, stable, smart choice for business; combining accessibility, flexibility and the stability of pooled benefits. Firms choose the Chambers Plan year after year because it offers unsurpassed value and customer service.
The Chambers Plan – it’s for your benefit.

Takeaways:
Learn more about the benefit plan options that are available to you and your employees and have the opportunity to speak with Langdon’s local advisors in person.

Jessica is a seasoned business consultant with a passion for empowering businesses to thrive in the digital age. Specializing in websites, SEO, and backend business operations, Jessica brings a wealth of knowledge and expertise to her clients. With a keen eye for detail and a strategic mindset, she helps businesses optimize their online presence and streamline their internal processes.

Course Objective:
Jessica is dedicated to teaching entrepreneurs and business owners how to leverage artificial intelligence to save time and enhance efficiency. Through her insightful workshops and personalized consulting sessions, she demonstrates how AI can revolutionize the creation of processes and procedures within a business. From developing Standard Operating Procedures (SOPs) and crafting comprehensive job descriptions to refining SEO strategies and generating compelling website copy, Jessica provides the tools and techniques needed to harness the power of AI for business success.

Takeaways:
With a friendly and approachable demeanor, Jessica is committed to making complex concepts accessible and actionable for her clients. Whether you’re looking to enhance your digital footprint or streamline your business operations, Jessica is your go-to expert for all things AI and business optimization.

Mental Health in the Workplace Overview:
Our Mental Health in the Workplace training equips organizations with the necessary
language to address mental health, the knowledge to support employees facing challenges, and the actionable steps to proactively cultivate greater psychological health and safety at work.

Course Objective:
• Learn about current workplace mental health and mental illness challenges
• Gain tools to support coworkers when they have mental health challenges
• Understand psychological risk and harm and know the benefits of mentally healthier workplaces

Leading with Mental Health in Mind Overview:
Leading with Mental Health in Mind will equip you with
the language to talk about mental health, the understanding to support employees with challenges and
the steps to move towards greater psychological health and safety in the workplace.

Course Objective:
• Understand how the 13 Factors that Impact Mental Health at work can apply to their workplace
• Understand the role of the manager/leader in mental health at work and how it differs from the role of individual contributors
• Have tools and strategies to address some of the major factors in their workplace
• Have a starting point for what to do and what to say when someone talks about their mental health
• Have strategies to support your own mental health in the workplace

Tara has been creating art for as long as she can remember and started 2 AM Illustrations in 2021, as a passion project that ended up turning into a full-blown business. Now she creates artwork such as portraits, logos, illustrations and branding for businesses and families all over Canada. As a former teacher she also consults and mentors others in Instagram marketing and using social media for your business. Over the last few years she has grown her brand to over 21k followers, has gone “viral” multiple times, and her content has reached over 1.6 million accounts.She credits the majority of this to her approach to Instagram marketing and making reels and loves to teach others how to do the same for their own businesses.

Course Objective:
To provide businesses with the knowledge and confidence to move forward with developing content ideas, executing successful reels and posts, and understanding how to reach and engage

Outcomes:
* Using reels for your business
* What makes the best reels, how to shoot and edit them, and how to diversify your content for the best use of your marketing strategy.
* Content Pillars (each brand will walk away with a better understanding of what theirs are and how they can be used to market. Content Pillars are used to direct your content strategy
* Best practices for identifying who you are speaking to and how to reach them.
* What building a community looks like and tips for increasing your engagement within that community.

Takeaways:
The presentation will be provided afterwards for anyone that wants to use it as a resource as well as actionable tips that will be given within the interactive workshop.

Included in your ticket to the business conference is the opportunity to sign up for professional headshots done by the talented Ember + Coal Photography.  These sessions will be taking place during the trade show from 4:30 to 6:00 PM and will have limited space, so please sign up! After the conference each attendee receives ONE free headshot image for those who signed up, and will also have the opportunity to purchase more images directly from Ember + Coal Photography. An email with the sign up link will be provided to you before the conference.